GreenMoney is one of the world’s leading sustainable business and impact investing media brands with its monthly eJournal and website focused on publishing innovative solutions and responsible leadership. Every issue is filled with relevant news featuring top writers from the world of sustainable business, impact investing, renewable energy, organic agriculture, and ethically-made products.

Cliff Feigenbaum GreenMoney FounderThe GreenMoney Journal was launched in 1992 by Cliff Feigenbaum, that was followed by the greenmoney.com website in 1995. Also that year our invaluable editor Ted Ketcham joined the team after a 30-year career as an English teacher. In 1999, Mr. Feigenbaum co-wrote “Investing With Your Values: Making Money and Making a Difference” with Hal and Jack Brill published by Bloomberg Press in NYC. The goal of GreenMoney is to help people make informed financial decisions from the stock market to the super market. The overall mission is to “Influence Capital.”


After 20 years as a quarterly print publication, GreenMoney shifted to a monthly eJournal in 2014 to reach an even larger global audience with its award-winning content. In 2017 to celebrate its 25th Anniversary Year, the GreenMoney design team upgraded and launched the greenmoney.com website.

Cliff Feigenbaum, founder of the GreenMoney Journal, and Richard Liroff, founder and ED of Investor Environmental Health Network, accept the 2017 SRI Service Award at the annual SRI 2017 Conference.

In 2013, GreenMoney Founder and Managing Editor Cliff Feigenbaum was named “One of the Top 100 Thought Leaders in Trustworthy Business” by Trust Across America. In 2015 and again in 2017, Cliff was named one of the “Leaders in CSR & Sustainability” by Corporate Responsibility (CR) magazine. He has also received numerous nominations for the SRI Service Award.

GreenMoney’s 25 Year Journey

by Cliff Feigenbaum

Where did this begin for me? Was it the wildlife TV shows like Mutual of Omaha’s “Wild Kingdom” or the “Undersea World of Jacques Cousteau,” or the ecology flags we pasted on our bumpers in the early 70s? Or that public service TV spot of the canoeing Native American tearing up as he looked at the litter along the river. Or maybe it was those smog alerts in LA where I grew up.

Fast forward to the 80s when I was working at a hospital in Spokane, WA. After I chose my 401k plan I soon discovered, as I tried to make more “informed” financial decisions, that the mutual funds had numerous tobacco stocks in their holdings. Wow! At a healthcare institution! A good friend who was a skilled writer and editor; decided after much research to join me in writing an article on socially responsible investing (SRI) for the local Journal of Business – they published our first draft.

>> Read the full GreenMoney 25th Anniversary story

GreenMoney on NPR Marketplace

By David Brancaccio

August 22, 2017 | 6:36 AM

People generally like to measure a business’s worthiness based on its bottom line — not its values. But over the past couple of decades, socially responsible investing (SRI) has grown into an industry worth trillions. Cliff Feigenbaum, who founded GreenMoney Journal 25 years ago, joined us to talk about the increase in people who are matching their values with their portfolios.

>> Listen to more Podcasts

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