
The US Botanicals Market: Back on Track as a Range of Health Goals Take Center Stage
The ABC 2024 Herb Market Report shows consumers’ interest in healthy aging, heart health, memory, and nootropics fuels record sales. After a minor post-pandemic sales decline in 2022, retail sales of herbal dietary supplements in the United States reached a record $13.23 billion in 2024, according to the nonprofit American Botanical Council’s (ABC) 2024 Herb




