The US Botanicals Market: Back on Track as a Range of Health Goals Take Center Stage
May 29, 2026
The ABC 2024 Herb Market Report shows consumers’ interest in healthy aging, heart health, memory, and nootropics fuels record sales. After a minor post-pandemic sales decline in 2022, retail sales of herbal dietary supplements in the United States reached a record $13.23 billion in 2024, according to the nonprofit American Botanical Council’s (ABC) 2024 Herb
