HBR IdeaCast –A conversation with NYU’s Alison Taylor about navigating tension in the public sphere with host Alison Beard, Executive Editor at Harvard Business Review and previous editor at the Financial Times.
In a globally connected and highly politicized world, organizations are increasingly expected to comment on social, political and environmental issues. But taking a stance doesn\’t always make business sense and can backfire when employees or consumers see a disconnect between leaders’ words and actions. Alison Taylor, associate professor at New York University, says there\’s a better way to make decisions on corporate speech, which includes involving workers in the process. Taylor is the author of the HBR book Higher Ground: How Business Can Do the Right Thing in a Turbulent World and the HBR article Corporate Advocacy in a Time of Social Outrage.
