GoSun - Why Solar Makes Sense for Millennials - GreenMoney Journal

Why Solar Makes Sense for Millennials

Millennials are the emergent leaders in every industry, as baby boomers are retiring en masse over the next decade. By default, Millennials are also becoming the largest consumers of energy. Previous generations may have been indifferent to where their energy came from; whether it was generated in a coal plant or hydroelectric dam didn’t matter as much as the utility bill.

But this is changing. The trajectory is different for Millennials because of their different values.

Millennials desire to have meaning in their work, their products, and even the type of energy they consume. Those are the findings in the new book The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good. It notes that 60 percent of millennials said “a sense of purpose” is part of the reason they choose to work for their company or consume the products they do.

In 2016, approximately 76 percent of millennials said they would prefer to take a pay cut than work for a company with unethical business practices. According to Deloitte’s 2015 Millennial Survey, respondents said there is an “impact gap” between millennials and organizations because they are “underperforming on social advancement, helping employees, etc,” illustrating a gap between the social good that millennials want from companies and what’s actually delivered.

So how does this relate to solar?

While fossil fuel-based generation has traditionally been the dominant global source of electricity, the benefits of solar energy are numerous. As noted at New Energy Solar, it has become one of the fastest-growing and cost-competitive energy resources in the world. We have the ability to harness and distribute this clean energy source more cheaply and more efficiently than ever before.

The positive social and environmental impacts are considerable. Compared to fossil fuel power generation, solar energy uses less water, produces less noise and waste. Also, global warming emissions associated with renewable energy are minimal, producing little to no carbon emissions during the life-cycle of a renewable energy plant.

But the growth possibilities for Millennials are also considerable. Solar is among the most rapidly growing renewable energy sector and increasingly able to generate electricity with limited environmental impact in the most cost-effective means possible.

There are public solar companies to invest in such as First Solar, Inc. and SunPower Corp., Canadian Solar or China based Jinko.

But what about smaller companies?

How GoSun Wants to Promote Solar

Although GoSun is still a small entrepreneurial business, the company believes it should do all that it can, whenever it can. Since the company’s inception, they have worked with dozens of nonprofit organizations to provide discounted solar cookers and other solar products to those that need them most.

GoSun solar cooker - GreenMoney Journal

GoSun offers a full ecosystem of solar products. In 2017, GoSun has provided funding to support the efforts of The Houston Food Bank, Global Giving, and Operation BBQ Relief. In 2018, GoSun made donations to The American Red Cross and World Central Kitchen to assist in Hurricane Florence relief efforts. And it made a donation to the California Community Wildfire Relief Fund. It also provided 1500 solar cookers to the American Red Cross to assist with relief efforts due to Typhoon Yutu. GoSun furthermore donates money each year to Trees for the Future. So far, it has helped plant over 40,000 trees.

GoSun is working tirelessly to lay the foundation for a green tech future of renewable energy cooking in both the developed and the developing world. It has the capability to address many of the shortcomings of these varied types of sustainable cooking.

The GoSun solar stove truly revolutionizes cooking into a post-fossil fuel 21st century. It relieves stress on ecosystems, allowing them to regenerate and sequester more carbon. It also empowers us to have a lower overall embodied energy in the infrastructure to achieve the relatively simple goal, that of cooking. It also frees people up to have more time to do other important tasks for the day, which will allow them to build a more educated human family that can build our sustainable future.

More Than a Solar Oven Company

GoSun literally started in an old garage and has now shipped over 35,000 solar products to over 60 countries. GoSun makes a variety of solar products including breakthrough solar ovens, which use vacuum insulation to bake, boil or fry a meal in only 20 minutes, using only sunlight. It has become the first consumer solar products manufacturer to break into mainstream markets centered around enjoying power, food and drink while outdoors. GoSun currently has relationships with major retailers including REI, ACE and Home Depot.

After three years in business, GoSun is taking its innovative Solar Energy company to Start Engine, for equity crowdfunding raise. Last year, GoSun sold $1.6 million of solar products, and now they are raising funds to ramp up all of their efforts. GoSun launched a campaign on October 16, 2019, and it has raised over $400,000.

In the future it is looking to help people with a solar water purifier and an off grid, net zero tiny solar house. To learn more, check out- https://www.gosun.co

Additional Articles, Energy & Climate, Food & Farming, Impact Investing, Sustainable Business

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