
Whole Foods Market Forecasts Top 10 Food Trends for 2024
Among the 10 forecasts put out by Whole Foods’ Trends Council: more plant-based offerings and a whittling down of ingredients; even cleaner “clean caffeine” products, and coffee and energy drinks with everything from mushrooms and probiotics to berries and limes; hormonal remedy products (bars, teas and “sleepy girl mocktails”) for women’s health; and products grown with regenerative agriculture—from rices to shampoos.













