Caring about a company\’s values has grown into a multi-trillion dollar industry

People generally like to measure a business\’s worthiness based on its bottom line — not its values. But over the past couple of decades, socially responsible investing (SRI) has grown into an industry worth trillions. Cliff Feigenbaum, who founded GreenMoney Journal 25 years ago, joined us to talk about the increase in people who are matching their values with their portfolios.