Eat The Change and Just Ice Tea
Two years ago Coca-Cola told me that Honest Tea, the brand I launched, would be discontinued. Despite its success as the first organic and Fair Trade certified bottled tea brand, supply chain disruptions during the pandemic made it a victim of Coke’s new strategy. But what felt like a huge setback turned out to be a gift, and an interesting lesson in the challenges big corporations have in scaling mission-driven brands.
Domini Impact Investments
The Food and Ag industry contributes a third of global greenhouse gas emissions, and its supply chains have become increasingly vulnerable to the effects of climate change, including changing patterns of drought, precipitation, and extreme heat. So, a new approach is needed and as investors, we can influence the move away from the extractive and exploitative status quo, which has significant negative externalities, and transition to a more resilient system that can thrive over the long term.
Napa cabernet. Florida oranges. Georgia peaches. Washington apples. Why are crops so associated with places? As an investor, it's crucial to recognize the impact that weather and climate have on Ag. Weather patterns dictate the success or failure of crops, influence land management decisions, and shape the financial landscape for Ag investments. Understanding these interactions, and their changes, is critical to not only the farmer working the land, but those investing in it.
Frey Vineyards started as a commitment to organic Ag and winemaking when there was none. In 1980, Katrina and Jonathan Frey made their first barrel of wine. They both had become organic farmers, under Alan Chadwick's tutelage, and decided to embark on their enterprise: founding America's first organic winery. With the support of Jonathan's brother Matthew, they built the first winery, became certified organic, and started fermenting Frey wine. Pioneering the only organic winery at the time.