About
The GreenMoney Journal print version was launched in 1992 by Cliff Feigenbaum and was followed by the move to online in 1995. Also that year GreenMoney’s invaluable editor Ted Ketcham joined the team after a 30-year career as an English professor. Together, they established an aspirational goal for the enterprise, to help people make informed decisions from “the stock market to the super market” – with an overarching mission to ‘influence capital.’
In 1999, Cliff co-wrote Investing With Your Values: Making Money and Making a Difference with Hal and Jack Brill published by Bloomberg Press.
In 2013, GreenMoney founder and managing editor Cliff Feigenbaum was named “One of the Top 100 Thought Leaders in Trustworthy Business” by Trust Across America. In 2015 and again in 2017, Cliff was named one of the “Leaders in CSR & Sustainability” by Corporate Responsibility (CR) magazine. He has also received numerous nominations for the SRI Service Award.
After 20 years as a quarterly print and monthly online publication, GreenMoney grew its market presence with a biweekly eJournal (enews) in 2014. Since the inception, every issue is filled with trending news featuring top writers from sustainable business, impact investing, renewable energy, organic agriculture, and ethically-made products.
And new for 2025, the brand has expanded its media reach with the launch of GreenMoney Talks podcast – where SRI and green business leaders discuss perspectives on navigating economic change and preparing for emerging risks and opportunities.
GreenMoney on NPR Marketplace
By David Brancaccio
August 22, 2017 | 6:36 AM
“People generally like to measure a business’s worthiness based on its bottom line — not its values. But over the past couple of decades, socially responsible investing (SRI) has grown into an industry worth trillions. Cliff Feigenbaum, who founded GreenMoney Journal 25 years ago, joined us to talk about the increase in people who are matching their values with their portfolios.”
Cliff Feigenbaum, founder of the GreenMoney Journal, and Richard Liroff, founder and ED of Investor Environmental Health Network, accept the 2017 SRI Service Award at the annual SRI 2017 Conference.
GreenMoney’s 25 Year Journey
July 2017, by Cliff Feigenbaum
Where did this begin for me? Was it the wildlife TV shows like Mutual of Omaha’s “Wild Kingdom” or the “Undersea World of Jacques Cousteau,” or the ecology flags we pasted on our bumpers in the early 70s? Or that public service TV spot of the canoeing Native American tearing up as he looked at the litter along the river. Or maybe it was those smog alerts in LA where I grew up.
Fast forward to the 80s when I was working at a hospital in Spokane, WA. After I chose my 401k plan I soon discovered, as I tried to make more “informed” financial decisions, that the mutual funds had numerous tobacco stocks in their holdings. Wow! At a healthcare institution! A good friend who was a skilled writer and editor; decided after much research to join me in writing an article on socially responsible investing (SRI) for the local Journal of Business – they published our first draft.