The Climate Activist Trying to Change Banks from the Inside

Zero: The Climate Race Podcast by Bloomberg Lucie Pinson is a climate activist focused on the banks that fund fossil fuel projects. But she doesn’t march, chant, picket corporate headquarters, or glue herself to the road. Instead, she and her team at the Paris-based nonprofit Reclaim Finance gets to know CSR officers, trawls through company statements and portfolios, and joins shareholder calls. Reclaim Finance’s strategy is all about finding ways to pressure big financial institutions from the inside – and it works. She tells host Akshat Rathi about some of the successes her organization has had, and why even bank employees who don’t care about green issues might find reasons to work with her.