The Tipping Point: Competitors Collaborating Toward Circularity
GreenBiz22 – It’s clear that to achieve the level of systems change necessary for a circular economy, the world’s largest companies will need to band together to reach impact at scale. In practice, some large brands are open to collaboration and some aren’t — and the words “collaboration” and “partnership” are used to describe a significant range of activities, from meaningful relationships to more optical alliances.
Listen to Starbucks’ Chief Sustainability Officer, CLP’s Managing Director and Target’s CSR Sr. VP, we’ll explore what it takes for a brand to willingly collaborate with its competitors in order to advance circularity for an entire industry. This session will explore how brands can gain buy-in, overcome barriers and ultimately work together with the most unlikely bedfellows of all.