thinkPARALLAX on Effective ESG Communications
New white paper helps companies maximize return on impact from sustainability storytelling
thinkPARALLAX, a sustainability branding and communications agency and Certified B Corporation, recently released a new white paper aimed at helping companies generate value through improved sustainability storytelling. The Formula for Communicating ESG serves as a practical guide for corporate sustainability leaders looking to increase ESG ratings and better engage investors around corporate sustainability initiatives.
“Over the last 12 months, we’ve seen a major increase in inquiries from Fortune 500 companies that understand the need and interest to better communicate ESG to various stakeholders,” said Guusje Bendeler, CEO at thinkPARALLAX. Recognizing the need for guidance in this largely uncharted ESG landscape, this company produced a comprehensive sustainability communication guide. They advise establishing a solid brand foundation, wielding the power of a sustainability report, and investing in ongoing communication in order to increase ROI — what thinkPARALLAX calls, “return on impact.”
For more than 15 years, thinkPARALLAX has worked with companies across multiple industries — including Southwest Airlines, International Paper, Qualcomm, Twitter, and Kashi, among others — to improve how they approach and communicate their corporate social responsibility initiatives.
thinkPARALLAX partnered with International Paper to develop and deliver the “IP Way Forward” framework, designed to engage 55,000 worldwide employees around their global citizenship initiatives. The company breathed life into Southwest Airlines’ annual One Report, adding substance, storytelling, and interactive design into their sustainability report.
thinkPARALLAX is a branding and communications agency on a mission to better the world by articulating and amplifying its clients’ impact. For more than 15 years, the company has partnered with more than 100 clients across a wide range of industries to give meaning and voice to brands’ sustainability, social impact, and citizenship initiatives. Through strategic storytelling, thinkPARALLAX harnesses the support of stakeholders to drive systemic change and long-term success. The company is proud to be a Certified B Corporation and woman-owned business. For more information.
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