SOCAP announces the Good Capital Project – the Next Step in Bringing Impact Investment into the Mainstream

Social Capital Markets (SOCAP) is in the vanguard of the emerging global impact economy – convening ideas and capital to catalyze world change. We are a network of investors, entrepreneurs, and social impact leaders addressing the world’s toughest challenges through market-based solutions. For more than ten years, we have been the leading convener of people, businesses, and non-profits at the intersection of money and meaning. We proudly announce the Good Capital Project (GCP), an integral step in evolving impact investment from an emerging industry into mainstream practice. The Good Capital Project, through a new design thinking process, will convene all constituents to drive greater collaboration and accelerate capital flows into purpose driven investments.

The UN Sustainable Development Goals, ESG Metrics, SRI principles, corporate social responsibility, impact investing and philanthropy have provided principles, driven investment and improved corporate governance and sustainability. While each of these valuable approaches are critical threads, a weaving of these threads is required to strengthen and mainstream the industry. The Good Capital Project leverages expertise from the financial, design, academic, non-profit, governmental and impact communities to contribute best practices from existing initiatives to the design of the new fabric of a purpose driven impact economy.

The Good Capital Project will develop new tools, resources and frameworks to leverage the financial services community as a force for positive impact. Their mission: “Aligning the global capital markets with the human needs of tomorrow.”

Learning from the successes and failures of local, regional, and global capital deployment, the GCP will create beneficial opportunities for both the financial sector and broader global community The financial markets need to be prepared for the seismic shift in investor demographics that demand greater alignment of their portfolios with their values. The GCP will focus on generating innovative and sustainable solutions to align the capital markets with the human needs of tomorrow. The financial markets must be a catalyst for good in the years ahead.

The Good Capital Project launches June 19th in New York City at Convene. It will include a gathering of select senior-level attendees to kick-off the industry-wide collaborative effort and form the foundation of the project.

The GCP’s initial output will be unveiled in San Francisco at the 10th anniversary of SOCAP’s flagship conference this October, followed by a series of multi-media content to highlight the project’s successes and milestones. This ambition is a shared goal that only collaboration can help realize.


For more information the launch event in NYC and the GCP go to:

Also see the The Why Good Capital Series – a series of interviews with impact leaders about why the Good Capital Project is needed in this moment as well as the invaluable insights each subject has into our industry.

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