Davines North America is pleased to announce a charitable initiative for salons across the US and Canada to celebrate our 3rd Sustainable Beauty Day, which will take place on Monday, October 7, 2013. On that day, consumers can visit participating salons and receive a cut and styling service for a suggested donation of $15 (note: suggested or minimum donations may vary).
The 2012 edition raised $62,000 thanks to the efforts of 80 salons in the US and Canada. The amount was enough to plant 5,800 fruit trees in elementary school yards and communities in Brazil. In 2013/14, we are once again partnering with The Fruit Tree Planting Foundation (www.ftpf.org ). As with many environmental charities, planting trees is central to their cause. But by planting fruit trees only in communities worldwide, they take an environmental project and raise it to the level of social (sustainability. This “socio-environmental” duality is a beautiful fit for Davines.
The 2013 Goal
With the collaboration of Davines salons, the goal is to raise $75,000 this year to fund a fruit tree planting project in the US Southwest. Davines will be the key sponsor for a project that will bring fruit trees, agricultural education and a direct, local source of nourishment to American Indian communities in New Mexico and Arizona. FTPF’s Brazil-based support teams (NGOs and civil groups) will ensure an organized effort and will help to make sure that the literal “fruits of our efforts” will be cultivated for years to benefit the community.
In 2010, Davines embarked on a project intended to combine our company philosophy with real, identifiable, positive effects on our environment, while marshaling the collective talents and philanthropy of our Davines, salons across the United States and Canada.
We called it Sustainable Beauty Day
Now in its third edition ( #SBD2013 ) Sustainable Beauty Day has become a cornerstone. Last year Davines salons helped raise $62,000.00 to aid the The Fruit Tree Planting Foundation ( www.ftpf.org ) in planting 5,800 fruit trees in elementary school yards and communities in Brazil.
This year, Sustainable Beauty Day will be held on Monday, October 7th and our goal is to raise $75,000 to provide support – fruit trees, agricultural education and nutrition to Native American tribal communities in the American Southwest.
More details at-
www.davines.com/en/about-davines/sustainable-beauty-day
If you are in Santa Fe, New Mexico
Salon Del Mar
1221 Flagman Way, Building A-1 / phone (505) 490-2278
Find Salon Locations in the US, Canada and Worldwide
www.davines.com/en/salon-locator
