Sustainable Business

Should a private foundation be more than a private investment company that uses some of its excess cash flow for charitable purposes? This was a question pondered by the Heron Foundation’s Board of Directors as they considered how best to use the Foundation’s assets to promote its mission of helping people and communities help themselves. And for the last 10 years, Heron has invested 100 percent of our assets for our mission.

Impact investing has found a foothold in donor advised funds. From affluent individuals and families to community and corporate foundations, donors are looking at the investment side of their philanthropic capital and investing charitable assets in ways that provide immediate benefit to those who need it most. The $160 billion in DAF assets represents a pool of patient capital and an ideal source of catalytic capital.