Tag: Impact Investing

Pet Food and Regenerative Organic Agriculture

Cave Pets, the newly launched pet nutrition brand with clinically-studied superfoods formulated to improve the health of pets and heal the planet, announced it has been designated as Regenerative Organic Certified® (ROC™) from the Regenerative Organic Alliance. Cave Pets co-founder Jason Dewberry said the certification is significant because it ensures the brand is meeting the highest standards in the world for soil health, animal welfare, and farmworker fairness.

“We recognized the need for transparency and accountability in pet food production,” said Dewberry. “It’s not common knowledge that there is an ‘ecological pawprint’ associated with producing pet food. We believe it is our responsibility to our pets to be good stewards of the land and replenish the soil that produces the food we eat. Our goals include rebuilding topsoil, increasing carbon capture, and growing food in the most sustainable way possible to transform the health of pets and the planet.”

Regenerative Organic Certified

The Regenerative Organic Certified standard was launched by Patagonia, Dr. Bronner’s, and the Rodale Institute in 2019 to set the world’s highest bar for the way food and fiber are grown. The certification builds on existing organic standards in agriculture as well as requirements for healthy soil and farmworker and animal welfare practices. The organization certifies farms, ranches, and grower groups, and licenses companies who use ROC ingredients in their products. In addition, the standard assures consumers their purchase of Regenerative Organic Certified products makes a positive impact at every level: environmental, ethical, and social. To earn certification, farmers and brands must first be USDA Organic Certified.

“We are pleased that Cave Pets has joined more than 100 brands in recognizing the critical need for regenerative organic agriculture,” said Elizabeth Whitlow, Executive Director of Regenerative Organic Alliance. “This is a massive step forward for the pet nutrition industry, and our expectation is that other brands in the category will follow suit by taking the steps to become Regenerative Organic Certified.” 

Cave Pets recently launched its line of premium supplements to make history’s most powerful superfoods available to pets on a daily basis. The product launch includes Chomps + Treats, Blend Powders, and Regenerative Organic Certified Mushroom Powders with clinically studied, whole food nutrients to help pets thrive at any age. Formulated with novel ingredients such as Turkey Tail, Lion’s Mane, Reishi mushrooms, probiotics, turmeric, beets, and proprietary blends, the supplements support a healthy immune system, microbiome, and healthy joints. Available for purchase at www.cavepets.com, and Amazon, the supplements will also be available at specialty retailers and natural grocers later this year.

Dewberry added that early reviews from customers and retailers have been positive. “We’re spreading the message that Cave Pets is in a unique position as possibly the only pet brand in the world that is vertically integrated, sources ingredients, and manufactures supplements on more than 4,000 acres of Regenerative Organic Certified farmland in Tennessee and Missouri,” he said. “By adding ROC to our organic certification, we are elevating industry standards by leading the pet category into the regenerative farming space. Dewberry added. “We have a huge opportunity to impact pet food production practices in a positive way that will improve the health of millions of pets while also healing the planet.

 

About Cave Pets

Cave Pets™ was launched to provide all pets with clinically studied superfoods and primitive nutrients while adhering to regenerative organic farming practices to heal the planet. Backed by modern science, Cave Pets offers functional nutrition to meet the daily needs of pets with a full supplement lineup of easy-to-feed treats, tablets, and powders. The company dedicates 1% of all revenue to regenerative agriculture, nutrition, and climate health. 

About Regenerative Organic Certified

Regenerative Organic Certified® is a revolutionary certification for food, textiles, and personal care ingredients. Regenerative Organic Certified® farms and products meet the highest standards in the world for soil health, animal welfare, and farmworker fairness. ROC™ is overseen by the non-profit Regenerative Organic Alliance. 

ESG (Environmental, Food & Farming, Governance), Impact Investing, Sustainable Business

Natural Industry Growth Accelerates

By Steven Hoffman, Compass Natural

 

The state of the natural and organic products industry is strong, according to the latest market research presented in a keynote seminar at Natural Products Expo West in March 2024 and compiled by Nutrition Business Journal (NBJ), SPINS and others. Reporting on figures that show a tripling of consumer sales from $97 billion in 2007 to more than $300 billion in 2023, New Hope Network’s SVP Carlotta Mast had this to say:

“The big picture is that we are really becoming a force as an industry. We are no longer niche. We are very mainstream, and we have a lot of power and influence … so, our industry continues to grow. It grows through recessions, it grows through Covid, it grows through challenges and all headwinds.” And … “that growth is accelerating,” she noted. Between 2007 and 2012 … we added $40 billion in consumer sales. That growth doubled to $80 billion added between 2018 and 2023. And we’re anticipating continued accelerated growth for our industry as consumers increasingly of all generations demand healthier, better for you, more sustainable, more regenerative, natural, organic and conscious products,” Mast commented. 

Despite the roller coaster ride for many in the industry through the pandemic years of 2020 – 2023, Mast projected that sales growth will pick up again in 2024 to about 5.1%. From a category perspective, natural, organic and functional foods and beverages make up the largest share of the industry, followed by dietary supplements and then natural living, which includes beauty and pet care, personal care products and household products, according to NBJ data. 

Expo West 24 – the State of the Natural & Organic Industry full video presentation from New Hope Network

While e-commerce sales spiked during Covid, making it one of the industry’s fastest growing channels, Mast said, It’s important to note, despite all of this growth with e-commerce, that brick and mortar retail is still by far the dominant driver of sales for our industry. And e-commerce only makes up about 8% of total sales while the mass market channels are really where the vast majority are rung up. And this is why we’re seeing many non-shelf brands now focus on migrating to the right retail shelf. So, they’re moving from ‘D to C’ to retail. 

Natural & Organic Sales Are Outpacing All Other Products

So, not only do we have this tailwind of natural products growth … but natural products are also outpacing the sales of all other products, Kathryn Peters, Director of Industry Relations for SPINS, reported at the Expo West seminar. Natural products have continued to accelerate, but let’s think about what was happening around mid-2022. Difficult financial market prices were going up like crazy. We saw mainstream products sales boosted literally by the inflation, by the price increases. We also saw consumers having to make some tough trade-offs. Some were having to shift to conventional brands or private label. We even saw a lot of industry outsiders … about a year ago that were saying, ‘Did natural hit its peak?’. But guess what? We talked about the optimism even with what was going on at that time, and we said this is a resilient industry. We have the agency to continue to change and make the difference.

Peters also noted that sales of organic products have outpaced market growth. Back during some of the tough inflationary times, the prices were going up, people were worried about what was going to happen to organics. I’m thrilled to say … organics are outpacing non-organic across the store … both in dollars and units.” In categories such as soda – ones that traditionally might not be thought of as heavy organic, Peters noted that sales of organic soda are outperforming their conventional counterparts.

Organics are just growing everywhere and it’s because shoppers trust organic. In fact, if you look at sentiment since 2019, organic and non-GMO have the strongest consumer mindset and comfort and trust. And we particularly see not only are all shoppers starting to trust and look for organics, the younger shoppers … really trust this seal, said Peters, referring to the growing purchasing power of Gen Z consumers.

Regarding food prices, While there’s certainly some bright spots on the horizon, we know consumers are still really frustrated about high prices. It’s all over, even TV now, we heard it in the state of union … it’s become a political topic as well. Consumers are frustrated and that’s putting a lot of pressure on brands and retailers, Peters said. 

Prices aren’t going up much more, but they’re still higher. And then you see dollars on promotion going up because we’re giving a shot in the arm with promotion rather than everyday price, and we see discounts are higher. That’s a tough environment to operate in. And so, we see it’s going to take some time for these pressures to really release … we’re going to continue to see throughout 2024 a lot of focus on promotion and how do we get in a place that we can improve price perception and, honestly, a lot of stress between retailers and brands on how to make that work effectively, Peters said.

Market Maturity Puts Focus on Profitability

According to Nick McCoy, Managing Partner of Whipstitch Capital, as the natural and organic products industry matures, brands and investors are looking more closely at profitability and not just growth.

This industry has basically grown from … a very nascent niche industry to something that is now actually a mainstream thing. We have a fully blown financial system. Brands are much bigger … We started 10, 15 years ago, companies with $10 million in revenue were getting bought by big strategics (i.e., larger companies), and they were getting bought in competitive processes. Well, the number of companies has ballooned and as innovation has grown and become essentially part of the grocery store, now it’s about $100 million in food and beverage, he pointed out.

As we mature, just like every other mature industry out there, profit is what drives value and it’s more and more important for us. What are the key enablers? Increasing integration of supply chain, asset light or heavy, omnichannel to increase the brand headroom, marketing efficiency using data. Data has gotten so strong and it’s really great for both internal marketing, for investors, everything, McCoy said.

Conscious products have become mainstream. They used to be a section in the grocery store and now they are the grocery store. We have three successful business models that you can do. You can get bought off of EBITDA with profitability. You can grow and still get bought off of a multiple of revenue for fast-growing revenue companies. And now there’s also attractiveness of multi-brand companies getting bought off EBITDA. And we have some of the best rising tides that are essentially tailwinds. We have sustainability, we have wellness, social responsibility, and appeal to a multicultural customer base. And we have the consumer voting dollars to drive these tailwinds to help grow our brands to make the world a better place.

McCoy added that independent brands are driving growth. M&A is accelerating, he said, especially as interest rates come down and confidence goes up and this unit volume decline stabilizes. And with restaurant volume up, we’re going to win both ways. If we get a little bit of a recession, people go to leave restaurants and they cook more at home. If we have a buoying economy, we’re going to return to normal just as a normal course when you look at the line historically. So, the fundamentals are very, very strong looking forward to 2030.

Health Span vs. Life Span

Pointing to books about health and longevity and documentaries such as Netflix’s Secrets of the Blue Zones, both McCoy and Peters agree that a growing consumer awareness of “health span” over “life span” is one of the trends that will continue to drive sales in natural and organic products. 

The definition between health span and life span is essentially health span is the number of years you live where you’re not inhibited by some kind of chronic disease. And the gap is about nine years between that and actual lifespan,McCoy explained.

And people are doing things, changing their diets and everything … it’s food, it’s wellness, it’s community, it’s exercise. People are more and more conscious about not just how long am I living, but how long am I living well?he said.

Added Peters, There’s just this revolution of how we’re learning about health and then making actionable changes in our lives to improve this long game idea. This impacts our industry because consumers say the food, the beverages, the supplements that we ingest play an outsized role into the incorporation of wellness in our lives.

 

Article by Steven Hoffman, Managing Director of Compass Natural, providing public relations, brand marketing, social media, and strategic business development services to natural, organic, sustainable and hemp/CBD products businesses. Compass Natural serves in PR and programming for NoCo Hemp Expo and Southern Hemp Expo, and Hoffman serves as Editor of the weekly Let’s Talk Hemp Newsletter, published by We are for Better Alternatives. Contact him at- steve@compassnaturalmarketing.com .

Article reprinted with Permission. This article first appeared in the April 2024 issue of Presence Marketing’s newsletter.

Food & Farming, Impact Investing, Sustainable Business

Funding Local Food Systems to Meet the Impacts of a Changing Climate

By Leah Batt and Bradley Russell, Coastal Enterprises, Inc. (CEI)

Above: Short Creek Farm was started by high school friends Jeff Backer and Dave Viola in 2015.
Leah Batt and Bradley Russell - Coastal Enterprises IncThe COVID-19 pandemic showed the US the fragility of our national food supply chain, with shocks to the system from farm production to food processing to transportation to store shelves. This was particularly acute for meat and poultry products, with effects that rippled from producers to farmers and consumers alike.
There is another major disruption underway: the changing climate. Unlike COVID, whose effect was severe in scope, but limited in time frame, the impacts of climate change are ongoing and accelerating.The resilience of our food system requires diversification, which means an increased emphasis on localized processing, distribution, and retail. Agricultural and food system lending is an area that many mainstream banks hesitate to engage in. However, more and more Community Development Financial Institutions (CDFIs) are prioritizing investment in food systems, seeing it as core to building community resilience and meeting their mission to provide capital access to people, businesses and communities overlooked or underserved by traditional finance.

Benefits and Challenges of Local Food Production

According to the Maine Department of Agriculture, Conservation and Forestry’s 2023 Agricultural Overview, there are approximately 7,600 farms in Maine, mostly diversified, with nearly half of those farms (47%) working less than 50 acres. Value-added producers are also smaller scale, with a statewide average of 21 employees per business.

The diverse nature and small size of Maine’s food ecosystem reduces environmental impact and concentration risk. But these same qualities, especially in the low-density geographically remote areas that make up much of rural Maine, make it more difficult to coordinate transportation, processing, and distribution.

Filling these infrastructure gaps can mean the difference between a thriving local food system and one at risk of collapse. Coastal Enterprises, Inc. (CEI), an economic development nonprofit and Community Development Financial Institution based in midcoast Maine, has been focused on building Maine’s food system infrastructure for decades through provision of capital and entrepreneurial support for businesses in the food system, as well as through policy for increased state and federal government investment. 

How the Sausage is Made

Meat processing is a highly concentrated business in the United States, with the four largest firms in the country handling 85 percent of all steer and heifer purchases and 67 percent of all hog purchases1. This can make it hard to find a processor taking new clients, let alone one who will process a smaller number of animals. In Maine, custom processing facilities (non-USDA or state-inspected) are booked six-months to a year in advance. The wait is even longer for inspected facilities or specialty processing like organic or Halal.

Short Creek Farm courtesy of CEI MaineShort Creek Farm was started by high school friends Jeff Backer and Dave Viola in 2015. After college, they found their way into farming and artisanal meat processing, respectively, and quickly saw an opportunity to bring their skills together to build a business processing pork into sausage, bacon, pork cuts and salamis.

Initially, Short Creek focused on processing their own livestock, but as sales expanded beyond farmer’s market scale into wholesale, they began to purchase pork from other responsibly managed small farms. Their growth also necessitated a more robust production capacity. CEI, alongside the New Hampshire Community Loan Fund, invested in the start-up of a USDA-inspected facility in Kennebunk, Maine in 2021, which gave Short Creek Meats, as the new facility is called, the ability to offer co-packing services.

Building a new meat-processing facility is an expensive endeavor with a slow return on investment. To meet health and safety requirements, new facilities must use specialized equipment and install specific types of materials, temperature-controls, and rail systems throughout the building. Furthermore, like many agricultural businesses, meat processors face a disconnect in the timing of their business’s cash flow, in that they generate significant upfront costs that cannot be recouped until the end of the growing/processing season several months later. This disconnect, combined with the high startup costs make finding long-term, affordable capital key.

In 2024, CEI was able to consolidate and refinance Short Creek Meats existing lines of credit and loan in a new, less expensive line of credit with funds from various sources, including the USDA Meat and Poultry Intermediary Lending Program. This financing package provides the company with additional working capital and provides a low-cost solution that will create $98k in annual savings, providing much needed flexibility as they look to further expand.

While it’s true that data on certain industrial meat production shows contributions to climate emissions, we see meeting demand for meat through local food sources as an investible alternative, one that reduces the carbon footprint from a meat-based diet through reduced transportation emissions and shortening the wait times until animals are processed, which means fewer direct emissions from the animals and from the feed required to maintain them. Smaller farms with corresponding small herd/flock sizes are also more likely to be raised in conditions that retain/sequester carbon in the soil and have more opportunities to manage waste in ways that reduce manure-based emissions.

Today, Short Creek Farm products are carried in specialty stores across the US, as well as at Hannaford Supermarkets in Maine. Last year, Short Creek processed 102,000 pounds of pork under their own label which was sourced from Short Creek’s own farm as well as two other New England farms. Additionally, they co-packed 90,000 pounds of pork for 14 farms across Maine, Massachusetts, New Hampshire and Rhode Island, providing a much-needed processing outlet in the region

To Market, To Market  

For farmers, or local food producers like Short Creek Meats, the challenge is not coming up with a quality product, it’s getting that product to customers.

Farm stands, farmer’s markets, community-support agriculture (CSA) subscriptions and other direct models can work for both farms and value-add producers but is limited in scale and geography. For businesses that want to grow, how do they do they take the next step and get into the produce aisle or the shelves of grocery stores? How do we make it easier for consumers to buy local?

Grocery shelf space is perhaps the most competitive real estate market there is. Profit margins in the grocery store industry are notoriously thin, and the industry is reluctant to use expensive retail space as a product testing ground, particularly when 70-80 percent of new grocery store products fail 2. Instead, store owners pass some of that risk onto producers via “slotting” or “shelving” fees. In 2015, Goldman Sachs says consumer goods companies paid more than $200 billion to retailers in placement fees.3

For this reason, while it might be tempting to aim directly at distribution via the large national or regional chains – it’s often not best strategic or financial decision for a business. Slotting fees may be much lower, or nonexistent, at local or specialty markets and can help a business build a customer base and sales story that makes them more attractive to larger stores in the future. Specialty and small-locally owned markets are key piece of an economically sustainable local food system.

Tiller & Rye owners Sarah Morneault and Lindsey Levesque and children

Business owners Sarah Morneault and Lindsey Levesque, co-owners of Tiller & Rye, are passionate about increasing the demand for local food. Located in Brewer within Maine’s second largest metropolitan area in the state, Tiller & Rye was founded on the idea of offering high quality products and building relationships with the producers, farmers, and craftsmen who make them. To turn their idea into a business, Morneault and Levesque turned to the Maine Small Business Development center hosted at CEI, where a certified business advisor helped them create a business plan and consider financing options.

As a start-up with the tight profit margins typical of retail groceries, finding a lender was challenging, even as the town of Brewer contributed a $50,000 Community Development Block Grant to the development. Seeing the potential of a local food sales hub in the Bangor/Brewer region, CEI provided a startup loan for inventory, fixtures and equipment and later provided additional financing when the business needed to make improvements to the electrical system in the store.

“Compared to national chains, local businesses like ours have a smaller carbon footprint and bring substantially more money to their community,” says Tiller & Rye co-owner Sarah Morneault.

“We hope that with every dollar spent at Tiller and Rye, it is used to uphold the often-lost connection between farmer and eater, make it easier for the next entrepreneur to start a business, help make the air cleaner, the world fairer, and our bodies healthier.”

Since opening in 2015, the business has helped customers connect with locally farmed and produced goods, not just with shelf space, but with tastings, demonstrations, and events. Currently, the store hosts a roster of products from 350 Maine-based farms and producers and was named the Maine Woman-Owned Small Business of the Year for 2024 by SBA.

 

Article by Leah Batt and Bradley Russell, Coastal Enterprises, Inc. (CEI)

 Leah Batt is the Director of Marketing & Communications at Coastal Enterprises, Inc. (CEI), a Maine-based community development financial institution with a mission to build just, vibrant and climate-resilient futures for people and communities in Maine and rural regions by integrating finance, business expertise and policy solutions in ways that make the economy work more equitably.

 Bradley Russell is the Sustainable Agriculture & Food Systems Program Director at Coastal Enterprises, Inc. (CEI), where she works to grow the resilience and profitability of Maine and regional agricultural and food businesses while supporting sustainable agriculture production, processing, marketing, and retail systems helping create access to safe, affordable locally produced foods, especially among low-income communities.

  Footnotes:

 [1] USDA ERS – Concentration in U.S. Meatpacking Industry and How It Affects Competition and Cattle Prices

 [2] How To Prepare For Slotting Fees And Effectively Promote Your Product With A Retailer (forbes.com)

 [3] How Grocery Shelves Get Stacked : The Indicator from Planet Money : NPR

Food & Farming, Impact Investing, Sustainable Business

Pioneers in Organic Winemaking

By Molly Frey, Frey Vineyards

Molly Frey of Frey VineyardsFrey Vineyards started as a commitment to organic agriculture and winemaking when there was none. In 1980, young sweethearts Katrina and Jonathan Frey made their first barrel of wine. They both had become organic farmers under Alan Chadwick’s tutelage. Although they had respectively grown up in gardening families, after they studied under the charismatic Shakespearean teacher, together they embarked on their enterprise: founding America’s first organic winery. With the support of Jonathan’s brother Matthew, they built the first winery, became certified organic, and started fermenting Frey wine. There weren’t any other organic wineries at the time, and organics hadn’t caught the favor that it currently enjoys.Surrounded by a hilly nature reserve in Northern California’s Mendocino County, the Frey Ranch started much earlier when doctors Paul and Beba Frey settled and raised their twelve children. Each of the Frey siblings took an interest in farming after their mother, Beba, passed on her desire from her youth spent in upstate New York growing food each summer. Since they were living on the Frey Ranch, there was a personal interest in supporting organics for the health of their community and their children (and now their grandchildren). Four generations of Freys now live in the areas surrounding the old winery site and vineyards.Over the years, several of the Freys joined the Frey Vineyards team. Paul (Junior) has become internationally renowned as a no-sulfites-added winemaker. Luke Frey has been awarded similarly for his advancement in biodynamic agriculture. Tamara Frey has a successful career creating delicious meals with local, organic, and sustainable ingredients. Together, they made a winery that focused on more than just grapes. Nathaniel Frey’s incredible photography skill lent itself well to winery promotion. Other siblings with business acumen joined the board, and others still used their engineering skills to build the winery infrastructure further.

Katrina and Jonathan Frey of Frey Vineyards
Katrina and Jonathan Frey

In the four decades since Frey Vineyards started, the family has been pushing the envelope on ecological practices to further their family enterprise. In the past, the family created a sustainable food system on the ranch, providing dairy products (with milk coming from an in-house herd of goats and cows), sourdough bread (from biodynamic grains grown between the vineyard rows and milled on site), grapeseed oil (pressed from organic grape seeds leftover from winemaking), locally grown olives (from an orchard planted by the family in between the Cabernet and Zinfandel rows on the home ranch), and locally produced meat (from animals grazed in the vineyards) for the winery employees. However, in 2017, a wildfire destroyed the family homes and most of the infrastructure on the Frey Ranch.

 

February 28, 2024 – Before organic agriculture was popular, there was a family of farmers who wanted to change the world. They started America’s first organic winery and they’ve set the standard in organic wine production since 1980! These old photos, in order of appearance, are: Beba Frey as a young woman working on a farm in upstate New York, a trio of young Freys (Caroline, Eliza, and Daniel) on the ranch, Katrina and Johnathan Frey in their garden, Beba Frey working on the farm, old grape harvesting boxes in the vineyards, a Frey family harvest, and a car parked in front of the original winery building.

Since then, the rebuilding efforts have been focused on making the new winery as green as possible. Frey Vineyards has rolled out every environmental stop for a state-of-the-art winemaking facility. As America’s first organic winery, Frey Vineyards has been pursuing the most ecologically sound business practices since its inception. With the rebuild, Frey has been afforded an opportunity to start over, crafting things anew with the latest and greatest ecological technologies available. Organic winemaking, although a minority market, has been steadily increasing since Frey started; there are now lots of competitors in the market looking to capitalize on this organic niche. The youngest consumers of wine (in the 20-30-year-old age group) have the highest interest in choosing an organic product for reasons of personal and environmental health. 

Frey Vineyards in-house herd of goats providing goat dairy products

Frey Vineyards is not just about organic wine; it’s an environmental establishment committed to producing a “pure” product. The new site wastewater treatment employs a small army of earthworms who do an amazing job of composting the wine wastewater so that it can be used as fertilizer for the grapes once more. This “BioFiltro” system, a testament to our commitment to innovation, was successfully installed at the new winery site to be able to transform the wastewater efficiently in a couple of hours. As of early 2024, BioFiltro claims that over 49,000,000,000 gallons of wastewater have been regenerated for use in agriculture by their systems worldwide. BioFiltro is a carbon-neutral company with a patented filtration system that uses the humble but effective earthworm.

The new Bio Filtro wastewater treatment employs an army of earthworms who compost the wine wastewater to be used as vineyard fertilizer

Recently, Frey brought on two Monarch electric tractors to add to the vineyard vehicle fleet. These 100 percent electric tractors can run on solar. Over the holidays last year, the Frey family used one of the monarch tractors to light a completely solar-powered Christmas tree in a living redwood tree on the Frey Ranch. Our winemaker Paul got about a mile of lights strung up at the edge of a redwood tree grove. With the help of a surveyor friend, they triangulated the tree’s height and found that it was 192 feet tall! Then, with a drone, they took row after row of lights to the top. Miraculously, the LED lights display only used around 80 watts of power, and the entire setup ran on solar energy from one of our solar-powered Monarch tractors. We believe Paul has set a record for the world’s tallest living and decorated Christmas tree! A large solar array atop the winery warehouse is also in the works to replace the solar array that was destroyed during the fire.

Frey Vineyards focuses on maintaining both hedgerows and gardens for the surrounding ecosystem. The Biodynamic wine certification requires that 10 percent of a farm be reserved for native plant habitat. In addition to more than meeting that requirement with our surrounding nature reserve (spanning 100s of acres), our garden team has been adding a native plant sanctuary to the new winery development. The focus on California natives directly supports pollinators in the ecosystem, including an array of milkweeds planted to foster a thriving community of monarch butterflies on their migration routes. These biodiversity measures also bolster better yields for the grape harvest, provide more nutrient value to the wine grapes grown, and increase our market value. That’s good, green business!

Frey Vineyard harvesting time

 

Article by Molly Frey is the Social Media Coordinator at Frey Vineyards. She loves telling the story of Frey Vineyards, our love of land stewardship, and organic winemaking. For the last 16 years, she tended to a herd of goats on the Frey Ranch. Her debut novel, “Wildfire Weeds,” explores the themes of wildfire ecology, sustainability, and climate change within the setting of a pot farm in Northern California. In response to the global pandemic and the need for more good news about how humans can thrive, she has created a podcast called “The Positive Fantastic.”

 Molly is a mom to a wonderful teenage son in a small town in Mendocino County, where she enjoys gardening, writing, and storytelling through social media.

Food & Farming, Impact Investing, Sustainable Business

Weather’s Impact on Investing in US Agriculture: Navigating the New Normal

By Craig Wichner, Farmland LP

 

Napa cabernet. Florida oranges. Georgia peaches. Washington apples. Why are crops so associated with places? As an investor, it’s crucial to recognize the impact that weather and climate have on agriculture. Weather patterns dictate the success or failure of crops, influence land management decisions, and ultimately shape the financial landscape for agricultural investments. Understanding this dynamic interaction, and their changes, is critical to not only the farmer working the land, but those investing in it.

Sunshine, Dirt and Water

To fully understand the evolving role of weather in farming, we look to its fundamental components: sunshine, dirt, and water. These elements form the foundation of agricultural productivity and are intrinsically linked to weather patterns.

Photo credit- National Geographic courtesy of Farmland LP
Photo credit: National Geographic courtesy of Farmland LP

Sunshine delineates where crops thrive based on temperature thresholds. As the climate continues to evolve, the impact of altered sunshine patterns becomes increasingly evident. The changing variation in temperature is reshaping growing regions and exerting significant pressure on agricultural practices. As an example, states like Illinois may transition to climates akin to present-day Dallas and Houston, necessitating shifts in crop selection.

Rising temperatures alter traditional growing seasons, leading to early springs and late autumns that disrupt crop planting and harvesting schedules. Additionally, heat stress during critical growth stages affects crop yields, posing challenges to agricultural planning and management. These changing weather patterns necessitate proactive adaptation strategies to mitigate the risks and ensure the long-term sustainability of agricultural production.

Global warming results in higher mean temperature and precipitation infographics - UN IPCC
Source: UN Intergovernmental Panel on Climate Change (IPCC), Sixth Assessment Report

While weather fluctuates, soil remains the foundational constant in the optimal agricultural equation. The composition and health of soil dictates its suitability for agriculture while soil itself mitigates and adapts to the impacts of climate change. Organic and regenerative farming practices are particularly effective in increasing soil carbon levels and fostering soil health. These practices prioritize the use of organic inputs, minimal tillage, cover cropping, and diverse crop rotations, all of which promote the accumulation of organic matter in the soil. By enhancing soil carbon stocks, organic and regenerative practices not only bolster soil fertility and structure but also enhance the soil’s capacity to withstand and recover from the impacts of a changing climate.

Last and certainly not least, water is significant in shaping the success and sustainability of farming practices. Its availability and distribution determine the viability of crop production, making it a critical factor for agricultural resilience. The impacts of an evolving climate on water dynamics introduce both opportunities and challenges for agricultural systems. A changing climate can exacerbate water-related extremes, amplifying the frequency and intensity of events such as floods and droughts. These extreme weather events disrupt traditional farming practices, causing significant damage to crops, infrastructure, and livelihoods.

Further, altered precipitation patterns further complicate crop management, posing additional challenges for farmers. Regions accustomed to predictable rainfall patterns may experience shifts in the timing, intensity, and duration of precipitation events, disrupting planting schedules, irrigation practices, and harvest timings. For instance, the Midwest, known for its vital role in corn production, has grappled with the challenge of drying corn amidst late-season humidity, exacerbated by altered precipitation patterns associated with climate change. In response to these challenges, farmers are increasingly adopting adaptive strategies and technologies to enhance water efficiency and resilience.

Alila Napa Valley in northern California Wine Country courtesy of Farmland LP
Alila Napa Valley in Northern California Wine Country courtesy of Farmland LP

Impact of Climate and Weather on Individual Crops

Specific crops offer compelling examples of weather’s impact on agriculture. With warming climates reshaping growing environments, the viability of wine grape cultivation, for example, is under threat. In renowned regions like Napa Valley, the changing climate necessitates a shift towards alternative grape varietals capable of thriving in longer, hotter summers. This trend not only reflects the adaptability of agriculture but also underscores the imperative for proactive measures to safeguard crop production amidst changing climates.

Florida’s orange industry represents the dangerous outcomes of climate-related problems. The warming winters no longer lowered minimum temperatures to below the freezing point, allowing a tropical pest to survive and spread citrus greening disease, leading to a dramatic reduction in orange production. Florida orange production fell from 250 million boxes in 2004 to an 86-year low of 16 million boxes in 20231.

This 94 percent decline in 20 years reflects the vulnerability of crops to environmental stressors. With Florida historically contributing over 80 percent of the annual U.S. orange crop, this downturn has significant repercussions for the national citrus market. The state’s struggle with citrus greening, compounded by the destructive impacts of severe weather events, has further intensified the crisis.

California and Florida Orange Production infographic
US Orange Production, Source: US Dept of Agriculture

 

Changing weather patterns even impact ‘king corn’, grown on ~50% of all U.S. farmland. As temperatures rise, corn planting is occurring earlier. The warming temperature exacerbates the proliferation of pests and weeds, leading to increased competition for resources and potential yield losses. Furthermore, rising temperatures are facilitating the northward expansion of pests such as stink bugs, corn earworm, and Japanese beetles, posing additional challenges to corn growers. These combined factors underscore the urgent need for adaptive measures and resilient farming practices to mitigate the adverse effects of changing weather on corn production.

Adapting to Weather and Climate Change 

Amidst these challenges, strategically sound investments in farmland offer avenues for resilience and growth in the agricultural sector. Farmland assets are historically very reliable long-term investments with an 80-year track record of delivering positive returns with low volatility.

High-quality farmland, coupled with secure water rights, becomes increasingly valuable in the face of shifting crop geographies and the loss of two-million acres of farmland every year. Climate-smart investments in high-value crops such as grapes, citrus fruits, avocados, olives, and tropical varieties offer promising prospects for returns, if climate changes are planned for.

Riverwood Farm, located in Oregon’s Willamette Valley
Riverwood Farm, located in Oregon’s Willamette Valley; Farmland LP Fund III’s inaugural farm

Innovation plays a pivotal role in enhancing agricultural productivity and sustainability. Initiatives such as organic and high-carbon agriculture promote environmental stewardship, while mechanization of harvest, weeding, and cultivation processes improve efficiency and reduce labor costs. Emerging technologies like drones and UAVs enable precise monitoring and management of crops, while smart irrigation systems optimize water usage, mitigating the impact of water scarcity. These investment opportunities not only foster resilience in the face of changing weather patterns but also contribute to the sustainable growth of the agricultural sector.

At Farmland LP, our investment philosophy is deeply rooted in investing and understanding the challenges posed by climate change. With a portfolio of over 16,000 acres of farmland and $300 million in assets under management, we invest in regions that withstand or even benefit from these changes. Our emphasis on healthy soils, crop suitability, and water rights reflect our proactive approach. Through organic and regenerative farming practices, we can provide effective environmental stewardship while achieving robust financial returns.

Ultimately, weather’s impact on U.S. agriculture shapes investment and environmental imperatives alike. With strategic foresight, investors can harness the opportunities inherent in climate-resilient agriculture, ensuring both financial success and ecological vitality for generations to come.  

 

Article by Craig Wichner, who founded Farmland LP in 2009 and is responsible for day-to-day management, business strategy and all investment activity. Craig has helped build numerous companies over the past 30 years as an experienced technology and real estate investor. His dedication to verifiable, data-driven sustainable practices has earned Farmland LP recognition as a sustainability leader, achieving the highest rating among 10,000+ global corporations by HIP Investor in 2021. Craig has a B.S. in Biochemistry and Molecular Biology, with a minor in Economics, from the University of California, San Diego.

Footnote:

[1] Braun, Karen. “US Orange Crop Falls to 86-Year Low, OJ Futures Hit New Record | Reuters.” Reuters, 12 Apr. 2023, www.reuters.com/markets/commodities/us-orange-crop-falls-86-year-low-oj-futures-hit-new-record-2023-04-12/

 

Energy & Climate, Food & Farming, Impact Investing

Investing in Value Creation through Regenerative Agriculture

By Mary Beth Gallagher, Domini Impact Investments

The challenge is feeding 8.1 billion people within Earth’s planetary boundaries.

Mary Beth Gallagher of Domini Impact InvestmentsIndustrial agriculture practices emphasize maximizing yield and include carbon intensive processes and chemical fertilizers. These approaches, efficient though they may be, deplete the soil health and reduce biodiversity. The industry is also exploitative to workers and farmers, failing to provide economic sustainability and well-being. The food and agriculture industry contributes one third of global greenhouse gas emissions, and the agricultural supply chain has become increasingly vulnerable to the effects of climate change, including changing patterns of drought, precipitation, and extreme heat. A new approach to food production and agriculture is needed.  

As investors, we have leverage points that we can influence to encourage the move away from the extractive and exploitative status quo, which has significant negative externalities, and transition to a more resilient system that can thrive over the long term.

In 2018, we began a journey at Domini in adopting a system-level approach to our investments. To start, we focused on one system in particular: Forests. This included addressing many interconnected questions about the optimal uses of land in society. When we first began looking at the drivers of global deforestation, it is clear that much of the forest destruction takes place when land is cleared for agriculture. And through our efforts to protect forests and biodiversity, we have worked with companies, investor collaborations, and policy makers to drive change. Over the past six years, we have seen indicators of progress in investors’ and companies’ increased awareness, an evolving regulatory environment that mandates responsible practices, and stronger regulatory enforcement of forest protection laws.

There are similarities with this work and how we are looking for systemic improvements in industrial agriculture. We believe a move away from “value extraction” to “value creation” can happen when we strike the right balance among the competing environmental and social forces. This would be resilient for the long term, support robust thriving local economies and the wellbeing and just payment of farmers and workers, while also eliminating food insecurity and ensuring affordability. In short, the existing business model needs to change.

Business Model Transition for Value Creation

There is an alternative solution that is directly addressing these challenges. Regenerative agriculture is a holistic approach designed for farmers to work in harmony with nature, while simultaneously maintaining and improving livelihoods. Regenerative agriculture practices, like using cover crops, diverse crop plantings and rotation, no-till farming, reducing pesticide use in favor of integrated pest management, and conserving water, are ways to help regenerate and repair the soil and ecosystems. These practices have the potential to deliver different types of benefits–for improved climate mitigation, increased resilience of crops to water stress or long-term productivity and soil health, and lower input costs or improved yields for farmers. This more holistic approach to agriculture is garnering a lot of enthusiasm and has been the focus of a growing number of corporate commitments. Currently 15 percent of global farmland is estimated to be cultivated using regenerative practices, so a lot more uptake is needed. These are often traditional methods familiar to farmers globally, but smallholder farmers in particular have been incentivized, whether through subsidies or larger players in the food system, to grow food in ways that are dependent on chemicals which lead to degraded soil health.

Feeding our Planet with Regenerative Agriculture  

Proponents of industrial agriculture argue that theirs is the only way to feed the world. To address these concerns, there is a need for global, multi-stakeholder examination of whether regenerative methods will result in a substantial reduction in yields or if they can provide adequate food security, especially in the face of expected global population growth. Society is confronted with a choice to continue a system that the planet cannot sustain or to fully embrace regenerative agriculture and evaluate its potential to function effectively at scale.

The possibility of the eventual collapse of the current model is becoming clearer, with its mounting number of externalities and inefficiencies. In addition to the way we grow food, there are other elements of the current system that contribute to inadequately addressing food security and nutrition. This includes massive amounts of upstream and downstream food waste, land devoted to producing feed for animal agriculture, ethanol production, which currently accounts for 30 percent of U.S. corn, and the burning of biomass for energy. There are also inequities and inefficiencies in distribution that are a barrier to getting food to people who need it. Today’s system depends on significant government subsidies that create price distortions in order to be economic and meet global food needs. It is now time for things to change.

Just Transitions for Farmers and Farmworkers

The transition to a “value creation business model” must place at its center the farmers and farmworkers who are essential for its success, as well as for our long-term food security. Industrial agricultural models have exploited farmers and farmworkers, especially Black, People of Color, and Indigenous Peoples, and reinforce systemic power imbalances.

The way to a more resilient and just system must be led by farmers and address the ways that the current system is failing them. Otherwise, it risks meeting resistance. The recent mobilization of farmers in Europe around climate action demonstrates how essential a just transition strategy is. Farmers operate in often economically precarious circumstances. But they are also the closest to the land and have the knowledge and practices to improve their land and output’s resilience. They also understand the solutions needed to provide more economic security. For a more just transition, industry and farmers should develop partnerships to collaborate to align interests–whether around technical training, financing of investments in new equipment, determining the data and tools needed to evaluate the outcomes of regenerative agriculture practices, or incentivizing farmers’ participation in regenerative agriculture programs. While it may entail upfront costs, over the long-term, regenerative agriculture can increase farmer profitability.

Just transition for Farmers and Farmworkers - Domini Impact Investments

Farmers see the daily changes to their farms from climate change. And farmworkers are already facing heightened climate related risks, including heat related illness and death, exhaustion and heat stress, or increased pesticide exposure. In 2030, the sector may account for 60 percent of global work hours lost to heat stress, and it will only become more unbearable for workers as temperatures continue to rise. Farmworkers often face an intersecting and reinforcing set of vulnerabilities, related to racial and gender discrimination or class. They also lack fundamental labor protections including the right to unionize, are exposed to wage theft, forced labor and poor working conditions – and there are currently no federal standards for heat stress protections. Moreover, basic goods and adequate infrastructure are often lacking in their communities. Yet, farmworkers are essential for our food supply. As practices to improve on-farm resilience through regenerative models are adopted, investors should encourage companies to adopt a farmer and worker-centered just transition to address the risks of agriculture today, while adapting for the future.

How Hopeful Should We Be About Regenerative Ag?

Although regenerative agricultural practices present attractive opportunities and could play a significant role in mitigating climate change, obstacles and challenges remain. First, achieving a transition to regenerative agriculture can take years. Second, there is a lack of standardization of what regenerative agriculture entails and what outcomes can be expected. Third, the supply chains for food producers are often long and deep and can be difficult to mobilize. Fourth, moving to regenerative agriculture may entail transition costs or initial decreases in yield. All of this presents challenges for companies that are balancing short-term financial pressures with investment in long-term resilience. Investors can encourage the transition, while monitoring the signals which demonstrate progress. 

A regenerative AG approach is demonstrably better for our planet and has long term investor benefits -- Domini Impact Investments

For investors to support the adoption of regenerative agriculture programs, it will be important to be clear on the definitions companies use about regenerative agriculture, the practices deployed, outcomes achieved, and how to measure progress, in order to put these commitments in context and know how hopeful we should be about their potential. For example, it is common for a company to disclose a total amount of acreage that is managed using regenerative agriculture, without disclosing which regenerative practices are used or what outcomes are achieved. Investors value consistent, comparable information, or initiatives that can be scaled across value chains. But this is understandably challenging, as regenerative agriculture entails identifying farm or crop specific practices. Investors will need to work with companies to find the right indicators or level of disclosure about these initiatives, seeking to find a balance that does not put a heavy data collection or reporting burden on farmers, but gives enough information to understand the scope and impact of these programs. Companies can then provide relevant disclosure to provide accountability, demonstrate continuous learning, and give assurance of progress toward more regenerative, and resilient farming, and how these programs are contributing to a company’s climate or biodiversity strategy.

A regenerative approach is demonstrably better for our planet and has long-term benefits for investors. It can improve the ability of soil to withstand drought and floods, which are more likely to increase with severe weather events or make crops less prone to infestation from pests by increasing biodiversity. While our current financial models do not account for these intangible systemic benefits in pricing, their value is undeniable. So, at Domini we recognize we will be well-served to find ways to understand and prioritize them through our engagements, expectations, and decision-making, and hope we will continue to collaborate with stakeholders, policy makers, and other investors in this work.

Changing a sector’s business model can be extremely challenging. But a few sectors, like energy and transportation, already have transitions underway as they adapt to address climate change. As investors, we can seek a value creation model, that strikes a balance between the short-term pressures of efficiency and productivity with the long-term benefits of resilience and climate mitigation, while meeting the need for food security and the well-being of farmers. We can invest in this model for the long-term and offer encouragement through the transition period, to allocate capital to optimal uses of land that contribute to serving a collective societal benefit.

 

Article by Mary Beth Gallagher, the Director of Engagement at Domini Impact Investments LLC. Ms. Gallagher, an attorney and has been advancing social justice and human rights issues for most of her professional career.

 Ms. Gallagher is responsible for leading Domini’s engagement efforts with portfolio companies, broader stakeholder groups and policy makers, as well as developing initiatives and campaigns in areas such as human rights, climate change mitigation, deforestation, health, and racial justice. 

In Domini’s work to advance ecological sustainability, Ms. Gallagher encourages companies to adopt policies and practices that advance the low-carbon transition, also in alignment with the needs of workers and community stakeholders. Forests are an important aspect of the discussion on climate resilience. Domini’s forest project is committed to understanding the drivers of forest destruction, biodiversity loss, and the impacts on the rights of Indigenous peoples, and addressing this through our investment decisions, and engagement efforts, to further forest value creators. Ms. Gallagher represents Domini on the Finance for Biodiversity Foundation Advisory Board and the Launching Investor Group for Nature Action 100. 

Prior to joining Domini in 2021, she was the Executive Director of a non-profit organization representing institutional investors in stewardship and shareholder advocacy. Ms. Gallagher holds a B.S. in environmental science from Boston College and a J.D. from the Washington College of Law at American University. She is a Member of the New York Bar, admitted in 2009. She was a Peace Corps Volunteer in Benin, West Africa.

 Disclosure

Before investing, consider each Fund’s investment objectives, risks, charges, and expenses. Contact us at 1.800.582.6757 for a prospectus containing this and other important information. Read it carefully.

An investment in the Domini Funds is not a bank deposit, is not insured, and is subject to certain risks, including loss of principal. An investment in the Domini Impact Equity Fund is subject to certain risks, including impact investing, portfolio management, information, market, mid- to large-cap companies, and small-cap companies’ risks. An investment in the Domini International Opportunities Fund is subject to certain risks, including foreign investing, geographic focus, country, currency, impact investing, portfolio management, and information risks. An investment in the Domini Sustainable Solutions Fund is subject to certain risks, including sustainable investing, portfolio management, information, market, mid- to large-cap companies, and small-cap companies’ risks. An investment in the Domini Impact International Equity Fund is subject to certain risks, including foreign investing and emerging markets, geographic focus, country, currency, impact investing, portfolio management, and quantitative investment approach risks. Investing internationally involves special risks, such as currency fluctuations, social and economic instability, differing securities regulations and accounting standards, limited public information, possible changes in taxation, and periods of illiquidity. These risks may be heightened in connection with investments in emerging market countries. An investment in the Domini Impact Bond Fund is subject to certain risks including impact investing, portfolio management, style, information, market, interest rate, and credit risks.

The Adviser’s evaluation of environmental and social factors in its investment selections and the timing of the Subadviser’s implementation of the Adviser’s investment selections will affect the Fund’s exposure to certain issuers, industries, sectors, regions, and countries and may impact the relative financial performance of the Fund depending on whether such investments are in or out of favor. The value of your investment may decrease if the Adviser’s or Subadviser’s judgment about Fund investments does not produce the desired results. There is a risk that information used by the Adviser to evaluate environmental and social factors, may not be readily available or complete, which could negatively impact the Adviser’s ability to evaluate such factors and Fund performance. 

The information presented is believed to be factual and up to date, but Domini does not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgement of the author/presenter as of the date of publication and are subject to change and do not constitute investment advice.

The Domini Funds are only offered for sale in the United States. DSIL Investment Services LLC, Distributor, Member FINRA. Domini Impact Investments LLC is the Funds’ Adviser. The Funds are subadvised by unaffiliated entities. The Domini Funds are only offered for sale in the United States. DSIL Investment Services LLC, Distributor, Member FINRA. Domini Impact Investments LLC is the Funds’ Adviser. The Funds are subadvised by unaffiliated entities. 4/24

Food & Farming, Impact Investing, Sustainable Business

From Honest to Just: How Coca-Cola’s Fumble with Honest Tea Turned into an Unexpected Gift

By Seth Goldman, Eat The Change and Just Ice Tea

Seth Goldman of Eat The Change and Just Ice TeaTwo years ago this month I was informed by senior leaders from The Coca-Cola Company (KO) that Honest Tea, the brand I launched out of my house in 1998, would be discontinued.

Despite the brand’s success as the world’s first organic and Fair Trade certified bottled tea brand, supply chain disruptions during the pandemic made Honest Tea a victim of Coke’s “Fewer, Bigger Bets” strategy.

But what felt like a huge setback turned out to be a gift, and an interesting lesson in the challenges big corporations have in scaling mission-driven brands.

Within ten days of hearing the news about Honest Tea’s demise, our sense of loss morphed into a determination that Honest Tea’s organic and Fair Trade values were too important – to our farmers (most of whom found out about Honest Tea’s termination from my LinkedIn post) and our customers, to be allowed to disappear. But the biggest piece of inspiration came via an email I received from one of our longtime tea suppliers:

I am just hearing the news and reading your note on LinkedIn. The story of Honest Tea is very connected to our own, our company, and the gardens and people with whom we work at origin, so the news is definitely a “gut punch,” for us as well. For my father and myself, while the financial consequences are material, the loss of confidence in Organic and Fair Trade agriculture that this decision is likely to engender in the wider community is very saddening and probably more consequential over the long term – especially in terms of lost motivation at origins. We have been so inspired to be part of the journey that you led, and want to try to continue the effort (and fight the suggestion that this was all a failed experiment).

After receiving that email, I didn’t need any more convincing! Of course, we also looked at the market and were convinced that there was an immediate opportunity to capture much of Honest Tea’s volume (which had grown to $75 million before I left) as well as expand beyond that size because the receptivity to Organic and Fair Trade had grown since 2019.  It was also clear that since the pandemic there had been no innovation in bottled iced tea – the shelves were filled with the usual suspects – Arizona, Snapple, Pure Leaf and Gold Peak, and no one was bringing anything fresh or exciting to the category.

We couldn’t buy back the Honest name because Coke was still building Honest Kids. So my HT-co-founder Barry Nalebuff and I brainstormed over a weekend and came up with a new name that would help communicate what our new brand would stand for. We came up with Just Ice Tea. My Eat The Change co-founder Chef Spike Mendelsohn started brewing recipes that were enhancements of Honest Tea’s greatest hits.

By September 6, 2022, less than 100 days after we heard the news about Honest Tea, we had sold our first bottle at a PLNT Burger restaurant in NYC. Today Just Ice Tea is the top-selling bottle tea brand in the natural channel (as tracked by SPINS). Our sales hit $16 million in the past 12 months, and we are just starting to sell into national foodservice, drug, mass and convenience chains.

Shakespeare wrote in All’s Well that Ends Well, “No legacy is so rich as honesty.” So, before I focus on the impact of Just Ice Tea, it feels appropriate to reflect on Honest Tea’s legacy:

  • Honest Kids, our lower sugar organic juice drink, is still flourishing as the top-selling organic kids juice drink. It is distributed nationally in more than 100,000 outlets, including McDonalds, Wendy’s, Subway, Chik-Fil-A, Arby’s – none of which come to mind when you think organic drink. So, our aspiration to democratize organic foods is being realized.
  • The caloric impact of Honest Kids is profound. The placement of the 35-calorie drink boxes at McDonald’s where they replaced an 80-calorie juice box (at the same price point) has contributed to removing more than one billion empty calories from the American diet.
  • Dozens of amazing entrepreneurs who got their start with Honest are now building the next wave of mission-driven brands. The branches of the Honest employee tree extend into many of today’s most cherished brands including Good Culture, Calicraft, Aldi, Super Coffee, Rishi, Timberland, Beyond Meat, Jeni’s, and Partake Foods.
  • Ripples in the mission-driven space continue. The success of Honest inspired thousands of entrepreneurs, investors and larger food companies to embrace the healthier, organic and Fair Trade approach to food. Our book, Mission in a Bottle: The Honest Guide to Doing Business Differently, which was a New York Timesbestseller, helped provide the playbook for tens of thousands of rising leaders.

Above: Cha de Magoma, the tea garden in Mozambique that is the exclusive tea supplier for Just Ice Tea canned line

Shortly after we launched Just Ice Tea, I took my co-founder Chef Spike Mendelsohn to a tea garden in Zambezia Province in Mozambique (pictured above). The landscape was breathtaking – green rolling hills, surrounded by fragrant eucalyptus trees, laced with waterfalls and streams flowing throughout. Roughly ten thousand people live throughout the tea fields. In addition to picking tea leaves, they grow their own crops for food and income.

Even with the higher-than-normal Fair Trade USA wages that Cha de Magoma pays the tea pickers, Zambezia Province is one of the poorest provinces in one of the poorest countries (186 out of 192) in the world. The average life expectancy is 54.6 years. Not only are cholera, malaria, and AIDS major threats but residents lack access to medical services to diagnose these illnesses. When we met with the Worker’s Council that decides how our Fair Trade premiums are spent, they requested we focus our donations on building a pathology clinic that can test, diagnose, and provide basic treatment for illnesses. Without access to this kind of resource, villagers need to travel 90 minutes, which is especially challenging since they lack access to cars. This year we will be contributing and raising funds for the medical equipment needed to launch this facility.

When we launched Just Ice Tea, we wanted to honor and celebrate what Honest Tea stood for, but promised ourselves we wouldn’t be operating with an old playbook. The launch of our new canned line is the latest example of our commitment to think more broadly and boldly about where Just Ice Tea can go. The cans should help support our efforts to democratize organics by making more sustainable and healthier foods/drinks available to more people because of their lower price point. 

The whole Honest-to-Just Ice Tea experience has confirmed for me that Karma is real – positive intentions and actions count. Because we tried to do the right things at HT, every part of the supply chain was eager to work with us again – farmers, retailers, distributors, suppliers and co-packers, not to mention investors and consumers.

Honest Tea’s termination created a big hole in the marketplace and we have been fortunate to be able to fill a lot of it. Now it’s up to us to see if we can take Just Ice Tea beyond where Honest went and realize the full promise of the brand and the values it represents.

NOTE: Listen to Cliff’s GreenMoney interview with Seth Goldman at the 30th SRI Conference in 2019 – reflecting on what it takes to keep a social mission at the center of a brand.

 

Article by Seth Goldman, co-founder of Eat the Change®, a planet-friendly snack and drink company that recently launched Just Ice Tea, a line of organic bottled tea to go along with the company’s Cosmic carrot snacks. Seth is also co-founder of PLNT Burger, Honest Tea, and Chair of the board of Beyond Meat. He has been widely recognized for his entrepreneurial success and impact, including the Washington DC Business Hall of Fame, Partnership for Healthier America’s CEO of the Year, Organic Trade Association’s Organic Social Impact recipient, and Earthday.org Climate Visionary of the year.

Featured Articles, Food & Farming, Impact Investing, Sustainable Business

Morningstar Launches Low Carbon Transition Leaders Indexes

New indexes draw on the strengths of Morningstar’s Sustainalytics & Indexes businesses to deliver diversified, broad exposure to companies leading their sector peers in their readiness for—and action towards—climate transition

Morningstar, Inc. (Nasdaq: MORN), a leading provider of independent investment insights, recently announced the launch of the Morningstar® Low Carbon Transition Leaders (LCTL) Indexes™, the latest strategic collaboration between leading ESG ratings, research, and data provider Morningstar Sustainalytics and Morningstar Indexes, the world’s fastest growing global index provider.

This series of nine new global, regional, and single country benchmarks is designed to help investors target a broad range of companies from every sector that are leading their peers in their readiness for — and action towards — transitioning to a low-carbon economy. The indexes are underpinned by tangible, forward-looking metrics including the Sustainalytics Low Carbon Transition Ratings, which identify which companies are taking the most action toward aligning with net zero.

 “Investors are focusing on the growing market impact of climate change, whether for managing investment risk or pursuing investment opportunity. Our clients want a simple and transparent way to identify and invest in the companies best positioned to thrive and survive in this scenario. Our Low Carbon Leaders are companies with management that understand how to evolve their business in this context to protect and grow their market share and innovation.” stated Rob Edwards – Global Director of ESG Product Management, Morningstar Indexes

The indexes identify climate transition leaders by grouping companies from the parent index by sector, ranking them according to their composite Low Carbon Transition Leaders Score and capturing the top scoring 50% of each sector by market cap. The Low Carbon Transition Leaders Score considers a company’s current carbon intensity as well as its management score from the Sustainalytics Low Carbon Transition Ratings. The indexes also emphasize companies that report carbon emissions and are reducing their carbon intensity, as well as those whose business activities contribute positively to the environment.

Companies included in the indexes are leading their peers in their approach to climate transition. Examples include Taiwan Semiconductor Manufacturing Company (TSMC), the world’s largest semiconductor chip manufacturer and Orsted, the largest energy company in Denmark and a world leader in decarbonization.

“Our clients are grappling with an increasingly complex investment landscape and trying to get better understand how the transition to a low carbon economy will impact markets and companies. They are asking for better indexes, tools and analysis to differentiate between companies that are taking steps to reduce greenhouse gas emissions and are well positioned to succeed in a low carbon economy, and which may be left behind. Incorporating our Low Carbon Transition Ratings within an index methodology enables our clients to apply a forward-looking climate transition risk lens to their global portfolios and invest in leaders across all sectors.” stated Anya Solovieva – Director, Global Commercial Strategy, Climate Solutions, Morningstar Sustainalytics

Morningstar Indexes

About Morningstar, Inc.

Morningstar, Inc. is a leading provider of independent investment insights in North America, Europe, Australia, and Asia. The Company offers an extensive line of products and services for individual investors, financial advisors, asset managers and owners, retirement plan providers and sponsors, and institutional investors in the debt and private capital markets. Morningstar provides data and research insights on a wide range of investment offerings, including managed investment products, publicly listed companies, private capital markets, debt securities, and real-time global market data. Morningstar also offers investment management services through its investment advisory subsidiaries, with approximately $264 billion in assets under advisement and management as of Sept. 30, 2023. The Company operates through wholly- or majority-owned subsidiaries in 32 countries. Follow Morningstar on Twitter @MorningstarInc

About Morningstar Indexes and Morningstar Sustainalytics

Morningstar Indexes and Morningstar Sustainalytics have recently formed a strategic alignment to provide a more holistic and robust ESG offering to Morningstar clients. This growing collaboration includes ESG-related products, insights and research.

As the fastest-growing global index provider for the last two years according to Burton-Taylor International Consulting, Morningstar Indexes was built to keep up with the evolving needs of investors—and to be a leading-edge advocate for them. Morningstar’s rich heritage as a transparent, investor-focused leader in data and research uniquely equips Morningstar Indexes to support individuals, institutions, wealth managers and advisors in navigating investment opportunities across all major asset classes, styles, and strategies. From assessing risk and return with traditional benchmarks to helping investors effectively incorporate ESG objectives into their investment process, our range of index solutions spans an investment landscape as diverse as investors themselves. We help investors answer today’s increasingly complex questions so that they can more easily reach tomorrow’s goals.

Please visit – indexes.morningstar.com for more information.

Morningstar Sustainalytics is a leading ESG data, research, and ratings firm that supports investors around the world with the development and implementation of responsible investment strategies. For more than 30 years, the firm has been at the forefront of developing high-quality, innovative solutions to meet the evolving needs of global investors. Today, Morningstar Sustainalytics works with hundreds of the world’s leading asset managers and pension funds who incorporate ESG information and assessments into their investment processes. The firm also works with hundreds of companies and their financial intermediaries to help them consider material sustainability factors in policies, practices, and capital projects. Morningstar Sustainalytics has analysts around the world with varied multidisciplinary expertise across more than 40 industry groups. For more information, visit www.sustainalytics.com.

©2024 Morningstar, Inc. All Rights Reserved. The information, data, analyses and opinions contained herein include the proprietary information of Morningstar. Indexes are unmanaged and not available for direct investment. Morningstar indexes are created and maintained by Morningstar, Inc. Morningstar® is a registered trademark of Morningstar, Inc.

Additional Articles, Energy & Climate, Impact Investing, Sustainable Business

ImpactAssets 2024 Impact Investment Fund Managers List

The new list showcases 155 Impact Fund Managers globally from record number of applicants, highlighting the impact investing industry maturation, as a growing number of funds link manager compensation to impact.

ImpactAssets, the impact investing trailblazer with a decade-plus track record of mobilizing capital for good, recently released the ImpactAssets 50™ (IA 50) 2024, a free publicly available, searchable database of impact investment fund managers globally. The IA 50, now in its 13th year, is designed to offer a simple way to identify experienced and emerging impact investment firms and explore the landscape of potential investment opportunities across diverse impact areas, maturity levels and geographies.

This year’s list is composed of 155 impact fund managers selected from an unprecedented 343 applications, a submission volume that is 15% higher than last year. This growth signals increased interest in the IA 50, alongside expansion and maturation of the impact investing industry at large. The increasing traction also points to a broader shift that embraces impact investing’s critical role in shaping a sustainable future.

The IA 50 includes three distinct categories based on manager experience: the IA 50, IA 50 Emerging Impact Managers, and IA 50 Emeritus Impact Managers. That diversity of experience makes the list a testament to more recently established, ascending managers as well as the deeply experienced pioneers who have consistently maintained a focus on impactful investments and a commitment to driving social and environmental progress. Among the firms recognized this year, nine have been included on every year’s database since its inception in 2011.

“As we celebrate the 13th anniversary of the IA 50, we are witnessing a pivotal shift in finance more broadly: Impact investing is catalyzing a fundamental reorientation of capital that is attuned to the urgent social and environmental challenges we face globally,” said Jed Emerson, ImpactAssets Senior Fellow, IA 50 Review Committee Chair, and Chief Impact Officer at AlTi Global. “The IA 50 2024 is a testament to the industry’s commitment to harnessing the power of capital for good and a preview of the more systemic integration of impact considerations we can expect in the future.”

Key Highlights of the IA 50 2024 Include:

  •  Impact-Linked Compensation on the Rise: This year’s IA 50 managers showcase a marked increase in impact-linked compensation mechanisms, with 23% of all managers stating they integrate impact results into their remuneration strategies. This reflects a notable uptick from the previous year, in which 16% of managers stated they integrate impact into their compensation decisions. This metric highlights a burgeoning trend that rewards not just financial return, but also social and environmental performance. 
  • No Trade-Off on Financial Returns:This year’s IA 50 fund manager data dispels the myth of a trade-off between financial returns and social good. The majority of IA 50 managers target market rate (43%) and above market rate (31%) returns, proving that impact outcomes do not have to compromise financial outcomes. The performance data is equally telling, with 79% of IA 50 managers meeting their finance return target and 21% surpassing them. This compelling data illustrates that the cadre of IA 50 managers are meeting and exceeding financial benchmarks, while driving forward their impactful missions. 
  • Climate Investment Focus: Impact investors are driving progress against the climate crisis, with 39% identifying environmental impact as their primary investment theme. One quarter (25%) of IA 50 managers focus on clean technology, alternative energy and climate change, making that focus this year’s most represented impact theme. 
  • Bridging Equity Gaps for Diverse Beneficiaries: The IA 50 reveals that gender, racial and economic diversity are a focus area for fund managers. One fifth (20%) of IA 50 managers invest in financial inclusion via microfinance, SME finance and/or CDFIs, which are instrumental in narrowing the equity gap by providing critical financial services to marginalized communities. Many IA 50 managers are prominently aligned with key Sustainable Development Goals, targeting, among others, No Poverty (12%), Reduced Inequality (13%) and Decent Work and Economic Growth (19%). The concentrated efforts to elevate traditionally marginalized groups – including an emphasis on supporting underserved communities – affirms the industry’s dedication to a more equitable and just society. 
  • Diverse Fund Leadership: This year’s IA 50 features the most diverse applicant pool ever, with a substantial 60% of applicants boasting investment teams composed of over 50% women and/or people of color. This growth in diversity within leadership positions outpaces previous years, with Emerging Impact Manager applicants leading at 72%, ahead of the core list at 53%, and Emeritus Impact Manager applicants at 46%.

“The IA 50 has become a trusted resource in the industry, not only for its comprehensive listing but also for its rigorous selection process managed by a diverse and expert review committee,” said Sandra Osborne Kartt, CFA, Deputy Chief Investment Officer of ImpactAssets Capital Partners. “The record number of applications this year reflects the growth and maturation of impact investing in the global financial landscape.” 

“Year after year, the IA 50 stands as an essential guide for everyone in the financial ecosystem — from individual investors to global corporations — enabling them to discover and engage at the forefront of impact investing,” added Malaika Maphalala, CPWA®, IA 50 Review Committee Member, and Wealth Advisor and Trust Steward, Natural Investments PBLLC. “The database encapsulates the pulse of the industry, providing a snapshot of the firms poised to make a significant difference through their investments.”

In addition to Jed Emerson and Malaika Maphalala, the ImpactAssets IA 50 Review Committee includes a distinguished group of investors, managers and practitioners who are recognized as trailblazers and authoritative experts in the field.

The IA 50 Review Committee includes: Andrew Lee, Managing Director, Global Head of Sustainable and Impact Investing, UBS Global Wealth Management; Christina Leijonhufvud, CEO, BlueMark and Co-Founder, Tideline; Cynthia Muller, Director of Mission Investment, W.K. Kellogg Foundation; Jennifer Kenning, CEO & Co-Founder, Align Impact; Justina Lai, Chief Impact Officer and Shareholder, Laird Norton Wetherby; Karl “Charly” Kleissner, Ph.D., Co-Founder of Toniic and KL Felicitas Foundation; Kate Starr, Co-Founder and Chief Investment Officer, Flat World Partners; Lauren Booker Allen, Partner, Head of Impact Advisory, Jordan Park; Liesel Pritzker Simmons, Co-Founder and Principal of Blue Haven Initiative; Margret Trilli, CEO and Chief Investment Officer, ImpactAssets; Mark Berryman, Managing Director of Impact Investing, The CAPROCK Group; Rehana Nathoo, Founder & CEO, Spectrum Impact; Ronald A. Homer, Chief Strategist, Impact Investing, RBC Global Asset Management (US) Inc.; and Stephanie Cohn Rupp, CEO and Partner, Veris Wealth Partners.

The application analysis and manager review for the IA 50 is led by ImpactAssets Capital Partners. 

 

About the ImpactAssets 50:
The IA 50 is the first publicly available database that provides a gateway into the world of impact investing for investors and their financial advisors, offering an easy way to identify experienced impact investment firms and explore the landscape of potential investment options. The IA 50 is intended to illustrate the breadth of impact investment fund managers operating today, though it is not a comprehensive list. Firms have been selected to demonstrate a wide range of impact investing activities across geographies, sectors and asset classes.

The IA 50 is not an index or investable platform and does not constitute an offering or solicitation to buy or sell securities or a private placement or recommend specific products. Nor is this an endorsement of any of the listed fund managers. It is not a replacement for due diligence. To be considered for the IA 50 2024, fund managers needed to have at least $25 million in assets under management, more than three years of experience as a firm with impact investing, documented social and/or environmental impact, and be available for U.S. investment. Additional details on the selection process are available here.

The IA 50 Emerging Impact Managers list is intended to spotlight newer fund managers to watch that demonstrate potential to create meaningful impact. Criteria such as minimum track record or minimum assets under management may not be applicable.

The IA 50 Emeritus Impact Managers list illuminates impact fund managers who have achieved consistent recognition on the IA 50. 

About ImpactAssets:
ImpactAssets is an impact investing trailblazer dedicated to changing the trajectory of the planet’s future and improving the lives of all people. As a leading impact investing firm, ImpactAssets offers deep strategic expertise to help its clients define and execute on their impact goals. Founded in 2010, ImpactAssets increases flows of money to impact investing in partnership with its clients through its impact investment platform, philanthropic solutions, and field-building initiatives, including the IA 50 database of private debt and equity impact fund managers. ImpactAssets has more than $3 billion in assets, working with purpose-driven individuals and their wealth managers, family offices, foundations, and corporations. ImpactAssets is an independent 501(c)(3) organization. 

About ImpactAssets Capital Partners
ImpactAssets Capital Partners PB LLC is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. ImpactAssets Capital Partners is a public-benefit LLC fully owned by ImpactAssets. ImpactAssets Capital Partners was created to bring the ImpactAssets platform and customized investment services to institutional investors.

Additional Articles, Energy & Climate, Food & Farming, Impact Investing, Sustainable Business

Water + Indigenous Peoples Rights = Risk

By Rebecca Adamson, First Peoples Worldwide

Investors are facing four Hard Truths in today’s financial markets:

  • Massive global demographic shifts.
  • Unprecedented demands on natural resources.
  • Significantly larger trillion-dollar capital shifts taking place worldwide.
  • Accelerated spread of increased market volatility.
Rebecca Adamson and Clan Mother Louise Herne of the Haudenosaunee Nation
Rebecca Adamson (left) with Clan Mother Louise Herne of the Haudenosaunee Nation at the October 2023 Mother Law Gathering in St Regis, NY

These are all about RISK – risk identification, risk management, downside risk, risk pricing and risk mitigation are becoming important drivers in this market.

Investors are still looking at their portfolios as an aggregate of individual businesses or even sectors without acknowledging the collective risks to their underlying asset base driven by the actions of their individual holdings. For example, last year Montana did an assessment of the State’s financial system – Access to Finance in Montana. Although 62% of Montana land is used for agriculture, and water demands are increasing due to uncertain precipitation patterns, higher temperatures, and longer growing seasons not a single prediction of higher business risk or unanticipated market changes was mentioned. Yet these weather changes will increase the risk individual ranchers and the agriculture industry face.

The erratic weather patterns and uncertainty of our water supply coupled with an unprecedented growing demand for water raises the potential for new kinds of risk and higher volatility. There is frequent debate as to whether ESG ratings tell us anything meaningful but while there is significant qualitative data there is very little if any quantitative evidence. More empirical evidence and quantitative data should become part of the debate. Better risk-based analytics such as the database on climate patterns and risk matrices maintained by the insurance industry (especially in Europe) include empirical evidence on risks regarding water, the environment and now conflict and famine. The four hard truths in today’s financial landscape suggest correlated risk and expanded quantification of costs should be part of the risk framework.

ENOUGHNESS The Prequel: Indigenous Economies have “values added”. Today’s economy values hoarding, greed and consumption. Using Indigenous values of sharing, cooperation and fairness with the millennial old design principles of indigenous economies see how we can transform today’s finance system to meet the most needs of the most people and provide a sustainable path for our future.

Indigenous People rights and water have been historically under addressed by investors. Due diligence for Water investments is classified as an environmental risk. However, Water and community is just as much of a social risk especially when the rights of Indigenous People are considered.

For example, for years Montana’s water future was tied to over 10,000 outstanding tribal water rights claims. The intensity of mounting demands for water led to the largest tribal water settlement in history. Last year. $1.9 billion was awarded to the Confederated Salish and Kootenai Tribe. Throughout the Southwest and much of the Western region water use and access is subject to Tribal rights. Globally 50% of all inland waters are located on Indigenous Peoples’ territory which like US tribal rights, Indigenous waters are protected by legal frameworks that range from national to international such ILO Treaty 169, the Bio-Diversity Convention and UNDRIP. Indigenous People have the right to Free Prior Informed Consent for any operations taking place on their lands and territories.

In addition to 50% of the world’s inland waters Indigenous Peoples territories encompass at least 30% of the earth’s land surface and if Indigenous Customary Rights are recognized it totals 50% of the land. Currently conservationists have designated 15% of the remaining wilderness as Protected Areas of which over half are located within Indigenous lands. In fact, 80 % of the planet’s remaining biodiversity is within Indigenous territories along with 40% of the terrestrial areas, 33% of the Intact Forest Landscapes and 70% of Tropical Forests. Climate financing, which is 61% debt and 33% equity for a total $632 bn. faces potential high risk in ecoservice investing when you consider 56% of Above Ground Carbon Stock and 50% inland waters are represented. Indigenous Rights can materially impact investor risk, credit events and company operations.

A recent study by Wharton ESG Material Credit Events & Credit Risk, found that projects operating on Indigenous lands or within a 10km distance had as high as 500% higher material events than those operating farther away. Additionally, it was found that the individual projects of companies with poor or low capacity to manage Indigenous risk incurred 3 to 66 times higher risk. Yet research found no evidence for the 1,444 projects in the study factored this potentially 500% higher credit risk into credit ratings, risk mitigation, or the cost of capital.

As illustrated above, in contrast to the conventional idea that Indigenous conflict is primarily with the extractive sector, it now includes natural resources ecoservices, new transition minerals, and clean energy. In January 2024, the San Carlos Apache Tribe and the Tohono O’odham Nation filed a complaint against the Department of the Interior for failing to consult them about the Energy Pattern SunZia Southwest Transmission Project. Billed as our largest clean energy infrastructure project, construction began last September — only for the BLM to order an “immediate temporary suspension” after the tribes objected. Energy Pattern claims, “The delay would likely put SunZia’s commercial viability at risk.”

Vast amounts of the new transition minerals are being found on Indigenous lands: 50% of the Lithium Reserves which do not include the McDermitt Caldera deposits on Paiute and Shoshone lands in Nevada and up to 70% of the nickel, copper, and other transition minerals.

The first evidence based global research on foreign direct investments (FDI), the correlation to Indigenous Peoples (IP) conflict and material concerns for investors found that FDI increases armed conflict across all sectors [Source: Henisz, W.J, Jamison A.S., & Tadmor D (2023) Indigenous Land Claims and Foreign Direct Investment: Evidence of Conflict Impacts from Geo-Spatial Media Event Data]. Tracking over 3000 Indigenous conflicts the study found that where both IP lands and investments exist, there will be an additional 6-7 armed conflict events in the following year. The potential is for conflict to increase given in the current decoupling or de-risking of the US-China supply chain as low to middle income countries are brought into the supply chain.

From 2012 through 2016, I consulted on Social Performance with one of the largest corporations in the world achieving reputation accolades, mitigation of protests, resumption of project operations, and de-risking a potential joint venture’s exposure to human rights violations. Because the Company lacked an internal audit system to track and quantify its Social costs and benefits all the data remained qualitative. This same Company tracked the exact tire pressure for any vehicle in its fleet because Safety was a priority.

As far as life goes, priorities can’t get much bigger than Water. As far as the market, Water is such a huge fundamental risk that it could cause another recession or financial crisis when we reach a tipping point. Several Wharton studies found that companies with poor IP risk management also had low ESG social performance ratings and higher risk. Applying the ESG framework to capture the correlated risk and expanded quantification of Water can position investors to absorb the new risks and volatility of today’s finance landscape.

 

Article by Rebecca Adamson, Indigenous Economist, Cherokee and Founder of First Nations Development and First Peoples WorldwideA leader, activist and ground-breaking indigenous woman, Rebecca holds a distinct perspective about how indigenous people’s systems thinking and the value system behind indigenous economies can be used to catalyze change. Rebecca’s career spans her time spent in and out of jail working for the Coalition of Indian Controlled Schools to serving as Advisor to the Wharton Business School Initiative on ESG Investing (Environment, Social and Governance). A featured TEDMED speaker in 2014 and early Schwab Social Entrepreneur 2004-2009 with the World Economic Forum, Rebecca uses finance- and market-based strategies to take on global giants and win. Read more about her here in a 2018 interview.  

Rebecca has worked directly with grassroots indigenous communities, and internationally as an advocate of Indigenous self-determination since 1970. Her first five years at the Coalition of Indian Controlled Schools were spent in and out of jail until the Indian Self Determination and Education Act was passed in 1975 making Indian self-determination legal. At First Nations Development Institute, in 1983 Ms. Adamson, with the Ogalala Sioux on Pine Ridge South Dakota, created the first microenterprise loan fund, the Lakota Fund. She became one of the key leaders of the Community Development Financial Institutions (CDFI) movement. In 1994 as Trustee of Calvert Social Investment Mutual Funds Ms. Adamson created Community Notes the first market mechanism for individual investors to invest directly into low-income community development financial institutions (CDFI). Today over $4.2 bn is being invested in CDFIs. In 2000 at First Peoples Worldwide she launched the Indigenous Peoples Rights Investment Criteria used by all the premiere social investment research firms.

Ms. Adamson has won many awards: PBS Change Makers, National Women’s History Recipient, Council on Foundations Scrivner Award for Most Innovative Grant-Maker, John Gardner Civic Leadership Award. She is widely known for her asset-based development strategies and co-author the award-winning book “The Color of Wealth: the Story Behind the US Racial Wealth Divide”. Currently she serves as Advisor to the Wharton Business School ESG Initiative, Trustee Women’s Media Center and Trustee Bay Paul Foundations.

Additional Articles, Energy & Climate, Food & Farming, Impact Investing, Sustainable Business

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